The Fraser Team
I wrote four pages of fresh web copy, a tagline, and a mission statement to capture the personality of this top-ranking Pittsburgh real estate team.
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Web Copy
I wrote website copy that strategically guides visitors through The Fraser Team’s site in their unique brand voice.
The Fraser Team is more than just real estate professionals — they're your neighbors. I collaborated closely with them to write copy that reflected their genuine love and knowledge for the city, their personalities in and out of the office, and the extra steps they take to be one of Pittsburgh’s most awarded and highly ranked real estate teams.
Throughout the site, we clearly listed the reasons The Fraser Team should be top choice when it comes to making your real estate decisions as a buyer or a seller. The site was populated with calls to action, and I also wrote supporting copy to encourage downloading their weekly newsletter.
